Page 35 - Healthcare News May/June 2022

TIMOTHY M. NETKOVICK
JENNIFER R. SHARROW
YMCA OF GREATER SPRINGFIELD
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MAY/JUNE 2022 WWW.HEALTHCARENEWS.COM 35
Academic Scholar- ship Recipient during his time
at Western New England, and
an All-American Scholar in 1998 at American Inter- national. He will be working from Bacon Wilson’s Springfield loca- tion.
Sharrow is a member of Bacon Wilson’s Commer- cial Law Practice
Group. She is licensed to practice in Mas- sachusetts and New Hampshire. She has more than a decade of experience working in public service, with experience in federal programs where she focused on municipal, non-profit, and business development. She earned her J.D. in 2010 from the University of Connecticut School of Law and earned a B.A. summa cum laude from the University of New Hampshire in 2007.
She has volunteered her time by serving as an AmeriCorps VISTA with Habitat for Humanity from 2010 to 2011 and par- ticipated in multiple pro bono programs including the Women’s Bar Foundation Family Law Project and the Hampden County Bar Association Lawyer for the
Day Program. Currently, she serves as the Legal Chair for the Shoshin Ryu Martial Arts Association and is a member of the Belchertown Zoning Board of Appeals. She will work from Bacon Wilson’s Springfield location. The firm also welcomed Alayna Anderson, as the marketing coordina-
tor, who recently joined the firm at the Springfield location. She is a Cape Cod Native who since relocated to Springfield after earning her bachelor of Science degree in marketing as well as her master’s of Busi- ness Administration, both from Springfield College. She will work directly with Bacon Wilson’s Executive Director, Lisa Carpen- ter, on all aspects of managing the firm’s marketing and public relations for all five locations.
Insa Announces New Team Members
Insa, a grower and retailer of medical and adult-use cannabis in Massachusetts, announced the hiring of three new em- ployees who will play key roles in help- ing propel the Company forward in the burgeoning cannabis industry:
• Michael Bird has been named chief people officer. Bird brings significant hu- man resources experience to the team hav- ing worked in the field for almost 30 years. Bird started in Human Resources at the Yankee Candle Company as an Employ-
ment Recruiter in 1995 when the company was owned and operated by the founder, Mike Kittredge, had 700 employees, and operated 27 retail stores. As Yankee Candle grew, so did Bird’s career. He advanced to hold a variety of positions within HR at Yankee Candle, including serving as the HR director of North American Operations where he led a team of HR business part- ners serving all corporate functions, with more than 5,000 employees and 500 retail stores. He went on to join The East Coast Tile Group in 2017, a family owned and operated tile importing and multi-channel tile distributor as vice president of Human Resources.
• Nicole Constant joins as brand direc- tor. She brings more than 10 years of CPG experience to the rapidly growing cannabis industry. Prior to joining Insa, she was at Ocean Spray Cranberries Inc., where she led innovation for the cooperative’s Foods Business Unit, which includes the Craisins brand. Prior to that, Constant led the new Accelerator team within Ocean Spray’s Innovation Hub. In this role, she took
an entrepreneurial approach to building disruptive innovation from within.
She is a strong believer in the medical benefits of cannabis and the quality and craftsmanship of Insa’s product portfolio. In her new role, she will be leading brand expansion and development as well as strategic planning within new and existing
markets; and
• Kate Nelson will hold the role of direc-
tor of Digital Experience. In the newly created role, she will lead the creation of a full digital experience in-store and online that puts customers first and offers them seamless ways to make purchases, commu- nicate with customer service, interact with the brand across social, SMS, email, benefit from Insa’s loyalty programs, and educate themselves on adult and medical-use can- nabis products. She joins Insa from Vista Outdoor, a publicly traded company who owns over 40 outdoor and action sports brands, where she created loyalty programs and digital marketing strategies lever-
aged across their portfolio. Prior to Vista Outdoor, Nelson worked at DEG Digital, a digital marketing agency where she created digital marketing strategies for premier brands such as Walmart, PepsiCo Brands, and AMC Theaters.
“We are thrilled to welcome Nicole, Michael, and Kate to our team at Insa,” said Pete Gallagher, Insa co-founder. “They each have valuable expertise and deep knowledge in their respective areas. Their hard-work, insights, and problem-solving abilities will be critical in growing the Insa brand, helping the Company meet its ob- jectives, and in helping bring high-quality cannabis to many more Insa customers.”