Page 23 - Healthcare News Nov/Dec 2022

COMPANY
DIRECTOR
RN/LPN CARE
SERVICES
NOVEMBER/DECEMBER 2022 WWW.HEALTHCARENEWS.COM 23
HOME CARE OPTIONS LISTED ALPHABETICALLY
LIFEPATH
101 Munson St., Suite 201, Greenfield, MA 01301 (413) 773-5555; www.lifepathma.org
MAXIM HEALTHCARE SERVICES
55 Bobala Road, Unit 1, Holyoke, MA 01040 (413) 746-3711; www.maximhealthcare.com
O’CONNELL CARE AT HOME
One Federal St., Building 101, Springfield, MA 01105 (413) 798-4343; www.oconnellcares.com
OVERLOOK VISITING NURSE ASSOC. AND HOSPICE
52 Wayside Ave., West Springfield, MA 01089 (800) 990-7642; www.overlook-vna.org
PIONEER VALLEY HOSPICE & PALLIATIVE CARE
329 Conway St., Suite 2, Greenfield, MA 01301 (413) 273-7779; www.pioneervalleyhospice.org
PROFESSIONAL MEDICAL HOME CARE, LLC/PROFESSIONAL MEDICAL SERVICES INC.
112 Westfield St., West Springfield, MA 01089
(413) 858-4506; www.pmshomecare.com
SOTO HOME CARE INC.
225 High St., Suite 401, Holyoke, MA 01040 (413) 437-7187; www.sotohomecare.com
SPECTRUM HOME HEALTH AND HOSPICE (DIVISION OF JGS LIFECARE)
770 Converse St., Longmeadow, MA 01106
(413) 567-4600; www.jgslifecare.org
T & N RELIABLE NURSING CARE
1 Federal St., Springfield, MA 01103 (774) 823-3523; www.tnreliable.com
TRINITY HEALTH OF NEW ENGLAND AT HOME
200 Hillside Circle, Suite 2, West Springfield, MA 01089 (413) 536-0506; www.trinityhealthathome.org
TRINITY HOME CARE INC.
336 Grattan St., Chicopee, MA 01020 (413) 331-3294; www.trinityhomecare.net
VIABILITY INC.
60 Brookdale Dr., Springfield, MA 01104 (413) 781-5359; www.viability.org
VISITING ANGELS
33 Westfield St., West Springfield, MA 01089 (413) 733-6900; www.visitingangels.com
Arbors
Continued from page 18
At Home with the Idea
Robertson told BusinesWest that in college, she studied business and hospi- tality, but Quinn, co-owner and regional marketing and sales director, and Hanra- han, co-owner and co-director of Integra Home Health Agency, pursued degrees in communications and marketing, so they all have their own specialty when it comes to the business.
As long as Robertson can remember, the family business was something she’s always wanted to pursue.
“Growing up in a family business is unique in that your entire world revolves around business; you hear it at the dinner table, at family get-togethers, even at holi- days,” she told HCN. “I think at one time or another, all of us pondered what we really wanted to do in life, but the family business pulled us in. We had to be willing to put in the same amount of hard work, determina-
Barbara Bodzin
Nick Lamalfa
Nonprofit organization serving older adults, people with disabilities, and caregivers in Western and Central Mass.; helps people to Yes/No maintain their independence in their homes and communities; offers in-home services, Meals on Wheels, health-insurance assistance,
elder protective services, and much more
Yes Private-duty nursing; home healthcare
Michelle Tardy Yes
Sharon Wright Yes
Terry Gaberson Yes
Locally owned home healthcare agency with more than 30 years of service providing nursing and non-medical home care, geriatrics care, personal care, and homemaking; dementia and hospice support; respite care
Certified home healthcare agency; skilled nursing; physical, occupational, and speech therapy; social work; home health aides; specialty programs; telehealth; wound-care team; hospice and palliative-care services
Provides hospice services for compassionate end-of-life care, as well as adult palliative care; certified teams provide skilled medical, emotional, and spiritual care to achieve the best possible quality of life with dignity, peace, and comfort
Donna Bys
Yes RNs; physical therapy; occupational therapy; speech-language pathology; medical social worker; home health aides; PCAs; supportive aids; companionship; homemakers
Anthony Soto Yes
Skilled-nursing services; home health aides; diabetes management; medication management; wound care; fall-risk assessments; nutrition counseling; bilingual services; agency is 24/7
Madeline Presz
Brenda Rubin
Grisel Contreras
Margaret Sugrue
Colleen Holmes
Yes/No Part of the JGS Lifecare campus of care; Medicare/Medicaid-certified agency; skilled nursing; wound care; physical, occupational, and speech-language therapy; IV; hospice; home health aides; medical social services; telemedicine
Yes Skilled behavioral health and medical nursing; physical and occupational therapy; home health aide services
Yes Skilled nursing; physical, occupational, and speech therapy; medical social work; hospice and bereavement services
Yes Traditional nursing care and innovative patient education; physical, occupational, and speech therapy services; home health aides
Accredited by the Commission on Accreditation of Rehabilitation Facilities, Viability community-living programs provide care
No management, direct care, and referral services to individuals with disabilities, enabling them to live in the community with dignity;
additional Western Mass. locations in Holyoke, Pittsfield, and Springfield
Non-medical home care services; caregivers assist with housekeeping, bathing, dressing, walking, errands, shopping, meal preparation, and more; services managed through private pay and long-term-care insurance; office staff on call 24/7, including holidays
Joe Arduino
Michele No Arduino
tion, and dedication that our parents and grandparents did.”
Robertson’s parents and grandparents never had to experience a pandemic like COVID-19. But the third generation took lessons from those who came before them — especially those involving hard work, de- termination, and dedication — to persevere through a period that tested them in every way imaginable.
Because assisted-living facilities have the most fragile populations to protect and keep safe, Robertson and her team had to learn to adapt and pivot in real time. There were safety guidelines coming from differ- ent agencies that had to be maintained and communicated to the staff weekly.
Robertson described the past few years as “by far the most challenging of our careers.” Not only did they have to pivot on the fly and adjust to constantly changing guidelines, but they had to cope with rising amounts of fear within the community about senior-living facilities, home care
... essentially every aspect of their multi- dimensional business.
She went on to explain that making “huge life decisions” became even more
challenging than they already were. The main goal was making residents comfort- able with where they were and what they needed from the facilities and their loved ones.
Recovery took time, she added, as people needed time to feel comfortable again with placing their loved ones in an assisted- living community or to allow a caregiver into their homes.
“We had to be patient, yet stay front
of mind,” Robertson said. “We had to get more creative in our marketing efforts, hosting outdoor events, drive-through dine-and-dash events, hot-chocolate deliv- eries, home visits, and so much more.”
The pandemic threw the Arbors facilities a curveball since it forced the company to stop growing its brand, so its leadership could focus all of its efforts on the safety of its current residents and on recovering and improving services.
Robertson said that they wouldn’t have made it through the pandemic without their staff. “They worked tirelessly under difficult circumstances for several years now. We were and are lucky to have them.”
As COVID restrictions loosen and the
pandemic comes to a close, Robertson
and her Arbors teams are continuing to grow the business. The industry has ma- tured, and smaller family businesses have diminished, but being able to assist and serve more residents and more families has always been the top priority, moreso now than ever.
“I think people in general have learned to navigate the pandemic, making choices that are right for them and their families. We still have safety protocols in place in our industry,” she told HCN. “We will always have the most fragile population that lives with us, so we have to remain diligent now and in the future knowing public-health crises are possible.”
She went on to explain that she has always said, “it is our family taking care
of your family.” Robertson, Quinn, and Hanrahan are heavily involved in the daily operations and intend to continue in those roles. Whether there is an issue to address or someone just needs a friendly face to talk to, the third generation is right on the front lines, just as those who came before them. v