2020 Readership Study

Healthcare News 2020 Readership Study

We’ve been the voice of the local healthcare community for 20 years – locally owned, telling local stories and bringing you healthcare information that you want to read.

This Readership Study isn’t short, but it is important, and we need your help to make sure that we provide you with the type of editorial and information that is most useful to you.

Please take a few minutes to complete this survey – your opinions are important to us. The survey is open until Oct. 1, 2020

Healthcare News Readership Study 2020

For how many years have you been reading Healthcare News
- More than 15 years
- 11-15 years
- 8-10 years
- 5-7 years
- 3-4 years
- 1-2 years
- Less than 1 year
How many of the last 4 issues of Healthcare News have you read or looked through?
- 4 of 4
- 3 of 4
- 2 of 4
- 1 of 4
- None
- Haven’t yet received 4 issues
Other than yourself, how many people typically read or look through your copy of Healthcare News?
- One
- Two
- Three
- Four
- Five or more
How do you rate Healthcare News on each of the following attributes? 5 being excellent, 1 being poor.
Timeliness
- 5
- 4
- 3
- 2
- 1
Credibility
- 5
- 4
- 3
- 2
- 1
Relevance of information
- 5
- 4
- 3
- 2
- 1
Usefulness as a resource/reference
- 5
- 4
- 3
- 2
- 1
Covers the region well
- 5
- 4
- 3
- 2
- 1
Connecting me with the local healthcare community/providers
- 5
- 4
- 3
- 2
- 1
Range of content covered
- 5
- 4
- 3
- 2
- 1
Quality of writing
- 5
- 4
- 3
- 2
- 1
Design & layout
- 5
- 4
- 3
- 2
- 1
Subscription Rates
- 5
- 4
- 3
- 2
- 1
Distribution methods
- 5
- 4
- 3
- 2
- 1
Provides me with information I can't get anywhere else
- 5
- 4
- 3
- 2
- 1
Helps me network with healthcare professionals
- 5
- 4
- 3
- 2
- 1
I save articles for future reference
- 5
- 4
- 3
- 2
- 1
Has well-run events that are worth my time attending
- 5
- 4
- 3
- 2
- 1
Which one statement best describes you?
- I prefer to read the paper copy of Healthcare News
- I prefer to visit Heallthcarenews.com for articles
- I like to read both the paper and online versions
- I have no preference
In the last 12 months, what actions have you taken as a result of reading articles or columns in Healthcare News? (please check all that apply)
- Contacted a person or company mentioned in article
- Purchased/ordered a product/service
- Visited a web site
- Filed item for future reference
- Sought medical services
- Sought further information
- Passed item along to others
- Referred a patient/made a referral
- Other
If selected other above, please specify.
How frequently do you read each of the columns, features, sections and special issues that appear in Healthcare News? Check one box for each item.
Regular Issues
- Always
- Often
- Never
Cover stories
- Always
- Often
- Never
Feature stories
- Always
- Often
- Never
Opinion
- Always
- Often
- Never
Picture This
- Always
- Often
- Never
Ask the Doctor
- Always
- Often
- Never
Healthcare Law
- Always
- Often
- Never
Elder Care
- Always
- Often
- Never
Healthy Outlook
- Always
- Often
- Never
Career Pulse
- Always
- Often
- Never
On the Calendar
- Always
- Often
- Never
Career Opportunities
- Always
- Often
- Never
Monthly Awareness
- Always
- Often
- Never
Health News & Notes
- Always
- Often
- Never
Medical Real Estate Listings
- Always
- Often
- Never
Special Inserts
- Always
- Often
- Never
Resource Guide/Medical Directory
- Always
- Often
- Never
Healthcare Heroes
- Always
- Often
- Never
Considering all the times you pick up Healthcare News, how much time do you spend, on average, reading or looking through the magazine?
- Less than 15 minutes
- 15-30 minutes
- 30-45 minutes
- 45-90 minutes
- 1-2 hours
- More than 2 hours
What would you like to read more about in Healthcare News? Check all that apply
- Addiction
- Behavioral Health
- Cancer Care
- Career Development/Education
- Dental Care
- Ear Care
- Eye Care
- Fitness & Nutrition
- Healthcare IT
- Healthcare Law
- Insurance
- Memory Care
- Men’s Health
- Nursing Education
- Pediatric Care
- Population Health
- Rehabilitation/PT
- Senior Care
- Sports Medicine
- Stroke Care
- Women’s Health
- Work-Life Balance
- Other
If selected other above, please specify.
What topics related to the local healthcare sector do you feel are most needed in the marketplace right now? Is there anything you don’t see covered enough?
In the last 12 months, what actions have you taken as a result of reading advertisements in Healthcare News? (please check all that apply)
- Contacted advertiser
- Purchased/ordered a product/service
- Recommended a product/service
- Referred a patient/Made a referral
- Visited an advertiser’s web site
- Discussed advertisement with others
- Passed ad along to others
- Other
If selected other above, please specify.
When reading Healthcare News, do you typically look at…?
- All of the ads
- Most of the ads
- Some of the ads
- Do not look the ads
Do you a currently subscribe to Healthcare News Daily News & Notes e-newsletter?
- Yes
- No
When reading Healthcare News Daily News & Notes e-newsletter, do you typically look at…?
- All of the ads
- Most of the ads
- Some of the ads
- Do not read the ads
Which of the following publications do you subscribe to (or read regularly)? Check all that apply
Berkshire Eagle
- In Print
- Online
Boston Business Journal
- In Print
- Online
Boston Globe
- In Print
- Online
BusinessWest
- In Print
- Online
Daily Hampshire Gazette
- In Print
- Online
Hartford Business Journal
- In Print
- Online
Many Hands
- In Print
- Online
Men's Health
- In Print
- Online
Modern Healthcare
- In Print
- Online
Prevention Magazine
- In Print
- Online
Recorder
- In Print
- Online
Reminder
- In Print
- Online
Springfield Republican/MassLive
- In Print
- Online
WebMD Magazine
- In Print
- Online
Women's Health
- In Print
- Online
Worcester Business Journal
- In Print
- Online
How frequently do you visit the Healthcare News website, www.healthcarenews.com?
- Daily
- Several times a week
- Once per week
- Several times a month
- Monthly
- Less than once a month
- I have not visited healthcarenews.com
For what reasons do you visit the Healthcare News web site, www.healthcarenews.com? Check all that apply
- Read cover/feature stories
- Search articles
- Find/search events
- Search for medical real estate listings
- Keep up to date/current on local healthcare news/practices
- Access Annual Resource Guide (Medical Directory), Giving Guide, Senior Planning Guide, etc.)
- Find advertising information
- Contact Healthcare News staff
- Identify/find local business
- Other
If selected other above, please specify.
How frequently do you visit online sites to look for local healthcare news?
- Daily
- Several times a week
- Weekly
- Several times a month
- Monthly
- Less than once a month
- I have not visited healthcarenews.com
Do you currently advertise in Healthcare News?
- Yes
- No
Why are you advertising with Healthcare News?
- Increase brand awareness
- Generate business inquiries by phone
- Increase traffic to my website
- Promote my staff
- Generate new business leads
- Generate patient referrals
Have you seen results from your advertising in these areas?
Increase brand awareness
- Yes
- No
Generate business inquiries by phone
- Yes
- No
Increase traffic to my website
- Yes
- No
Promote my staff
- Yes
- No
Generate more business leads
- Yes
- No
Generate patient referrals
- Yes
- No
What one option is your main source for information on local healthcare news and information? Select only one
- Magazine/periodical
- Television station
- Daily newspaper
- Radio station
- Internet web site
- Other source
If selected other above, please specify.
Are you and/or your company currently affiliated with a Professional Association and/or Chamber of Commerce?
- Yes
- No
If selected yes above, please list which Professional Association and/or Chambers:
Over the last 12 months, how did you get/access healthcare information online (via computer, mobile, tablet, or other device)? Check all that apply
- Looked at a list of headlines (for example on home page of a website)
- Read longer stories or articles
- Followed a LIVE page within a website
- Read a blog
- Looked at a sequence/gallery of pictures
- Viewed a graphic (infographic)
- Watched video (live, clip or program)
- Used an “app” on my tablet/mobile device
- Other
- None of these
If selected other above, please specify.
What one option best describes the nature of your organization? Select one
- Accounting Firm
- Addiction Services
- Adult Day Care
- Alternative Health
- Banking/Financial Services
- Education/College
- Construction
- Cosmetic Surgery
- Day Spa
- Dental Practice
- Eye Care
- Hearing Center
- Home Care Agency
- Insurance Agency
- Hospital
- Hospice Care
- Imaging and Radiology Center
- Laboratory/Diagnostic Center
- Law Firm
- Medical Equipment Retailer
- Pediatrics
- Pharmaceutical
- Physician Group
- Primary Care Practice
- Rehabilitation/Physical Therapy Service
- Senior Center
- Senior/Assisted Living Community
- Skilled Nursing Center
- Staffing Agency
- Telehealth
- Urgent Care Center/Walk In Medical Clinic
- Other
- Not currently employed
If selected other above, please specify.
What one option most closely matches your job title/function? Select one
- Administrator
- Audiologist
- CEO/President
- Dentist
- Director
- Home Health Aide
- Human Resources
- Lab Technician
- Licensed Social Worker (LICSW)/Therapist/Counselor/Medical Assistant
- Medical Doctor
- Nurse (LPN, RN, NP)
- Optometrist
- Owner/Manager
- Physical Therapist/Occupational Therapist
- Physician Assistant (PA)
- Professor/Teacher
- Psychologist/Psychiatrist
- Radiologist
- Sales/Marketing/Clinical Liaison
- Student
- Other
If selected other above, please specify.
What best describes your usual involvement in your organization’s purchases? Please select all that apply
- Approve/authorize purchases
- Recommend purchases
- Select/specify products/services
- Not involved in purchasing
- Involved in other way
If selected "involved in some other way" above, please specify.
Which of the following products and services does your organization plan to purchase or lease in the next 12 months? Please check all that apply
- Accounting services
- Advertising/PR
- Banking/financial services
- Building/renovations
- Business consultant/coaching
- Business insurance (property/casualty)
- Company cars and/or trucks
- Computer equipment/software/office equipment (copiers, printers, etc.)
- Continuing education/workforce development
- Employee benefits (medical/dental/life insurance)
- Hospitality services/business travel
- Internet services/phone services
- Legal services
- Maintenance services (cleaning, HVAC, waste removal, landscaping, etc.)
- Office furniture/fixtures
- Staffing/personnel services
- Printing services
- Real estate
Including all locations, approximately how many people (including both full- and part-time) are employed by your organization?
- 1-4
- 5-9
- 10-19
- 20-49
- 50-99
- 100-249
- 250-499
- 500-999
- 1,000-4,999
- 5,000 or more
In what geographic areas does your organization have clients or customers? Please check all that apply
- Locally (up to 25 miles from your business)
- Regionally (26-55 miles from your business)
- Throughout New England (CT, MA, ME, NH, RI, VT)
- Nationally
- Internationally
Including all locations, approximately what were your organization’s revenues for its most recently completed fiscal year?
- Less than $250,000
- $250,000-$499,999
- $500,000-$999,999
- $1 – $2.49 million
- $2.5 – $4.9 million
- $5 – $9.9 million
- $10 – $24.9 million
- $25 – $49.9 million
- $50 – $99.9 million
- $100 million or more
- I don’t know
Are you male or female?
- Male
- Female
- Prefer Not to Answer
What is your age?
- Under 25
- 25-34
- 35-44
- 45-54
- 55-64
- 65-74
- 75 or older
What is the highest level of education you have completed?
- Some high school
- High school graduate/GED
- Post high school vocational/technical training
- Some college
- College graduate
- Post-graduate work
- Post graduate degree(s)
Do you rent or own your home?
- Own
- Rent
- Other
If selected other above, please specify.
Considering all sources, what was your combined household pre-tax income in 2019?
- Less than $30,000
- $30,000-$39,999
- $40,000-$49,999
- $50,000-$74,999
- $75,000-$99,999
- $100,000-$149,999
- $150,000-$199,999
- $200,000-$249,999
- $250,000-$499,999
- $500,000 or more
Please use the space below for any additional comments or feedback you would like to share with us.
Name
First Last
Work Address
Street Address Address Line 2 City State / Province / Region ZIP / Postal Code Country
Work Phone
Work Email
Home Address
Street Address Address Line 2 City State / Province / Region ZIP / Postal Code Country
Home Phone
Personal Email
Would you like to subscribe to Healthcare News & Notes daily e-newsletter?
- Yes
- No

Healthcare News 2020 Readership Study

Healthcare News Readership Study 2020

How do you rate Healthcare News on each of the following attributes? 5 being excellent, 1 being poor.

How frequently do you read each of the columns, features, sections and special issues that appear in Healthcare News? Check one box for each item.

Which of the following publications do you subscribe to (or read regularly)? Check all that apply

Have you seen results from your advertising in these areas?