Amy Swisher

GREENFIELD — Amy Swisher, an accomplished communications specialist with more than 20 years experience in marketing and communications, program design, and public speaking, has been appointed public and community relations director for Franklin Medical Center (FMC), a member of Baystate Health System.

In her new role, Swisher will oversee the development of the hospital’s external and internal communications, be responsible for media relations and public affairs, and serve as FMC spokesperson.

Before coming to Franklin, Swisher was owner of RiverRun Communications in North Bennington, Vt. She also served as national spokesperson for the “First Day of School America” campaign.

Earlier, Swisher had been director of community relations for Southwestern Vermont Medical Center in Bennington, a position she held for 17 years.