Anytime Fitness in Northampton to Celebrate Grand Opening

NORTHAMPTON — Many people ring in the New Year with friends, family, champagne, and serious fitness goals. The recent opening of Anytime Fitness in Northampton offers access to a gym 24 hours a day, making fulfilling New Year’s resolutions a little bit easier. Anytime Fitness, located at 135 King St. in Northampton, will host a grand-opening celebration on Thursday, Feb. 15 from 8 a.m. to 8 p.m.

“For many people, joining a gym can be an intimidating experience,” said Jeff Swanson, Anytime Fitness club owner. “Our gym is big enough to feature everything you need for a great workout and small enough to provide personalized attention for all of our members.” 

To celebrate its grand opening, Anytime Fitness is offering free fitness classes throughout the day and will have live music, prize drawings and healthy snacks for all who stop in. Attendees will also enjoy free body-fitness assessments, T-shirts, and goodie bags. The first 50 people who stop by on Feb. 15 will also receive a discounted enrollment fee upon signing up for a membership.

What sets Anytime Fitness apart from other gyms is its accessibility. Members can access the club whenever they like — even during unstaffed hours — using a computerized key-fob system.

“We make it easy for our members to exercise whenever and however they like,” said Swanson. “We have personal trainers available to help you learn how to use all of the equipment and to develop an individualized workout plan, if you like. And our state-of-the-art video-projection system allows members to choose from dozens of video classes whenever it’s most convenient for them.”