Beth Vettori Leaving Rockridge Retirement Community for Kendal at Hanover

HANOVER, N.H. — Beth Vettori has been named the new executive director at Kendal at Hanover. Vettori will join Kendal April 9 after serving as executive director of Rockridge Retirement Community in Northampton since 2007. Vettori was recently promoted to the role of senior executive director for Rockridge and Deaconess Abundant Life Communities.

“I have been extremely fortunate to have had the privilege of living and working in Western Massachusetts for almost all of my life,” said Vettori. “This was a very difficult decision both professionally and personally, but Rockridge and Deaconess Abundant Life have so many talented up-and-coming leaders that I know they will continue to succeed. It is going to be very hard for me to leave Rockridge and for my family to move away from the area. We are going to do our best to stay connected to everyone, with Hanover being just a quick trip up I-91.”

As executive director at Rockridge, Vettori provided focused leadership to a staff of more than 90 employees and worked closely with more than 140 residents in independent living, assisted living, memory-support assisted living, and residential care. She fostered a culture of engagement, growth, and vision while overseeing the full operations of the community. Vettori was critical in a multi-million-dollar expansion from 2015 to 2017 at Rockridge, where she conducted fund-raising initiatives and established goals and operational improvements consistent with current and future community objectives related to its strategic plan.

“Kendal at Hanover is a unique and very impressive continuing-care retirement community and is part of a well-respected Kendal system that I have known about for many years,” she said. “When I visited Kendal at Hanover in December, I took an instant liking to the charm and character of the area and its proximity to Western Massachusetts, where our friends and family are.”