BFAIR Promotes Katrina Cardillo to Senior Director of Marketing and Public Relations

NORTH ADAMS — BFAIR (Berkshire Family & Individual Resources) announced the promotion of Katrina Cardillo to senior director of Marketing and Public Relations. In her new role, she will not only continue to lead marketing and PR initiatives, but also play an important role in advancing BFAIR’s fundraising activities.

Cardillo brings a wealth of experience in marketing, management, and community engagement to her expanded responsibilities. Since joining BFAIR, she has been instrumental in amplifying the organization’s mission to support individuals with developmental disabilities, acquired brain injuries, and autism. Her innovative strategies and leadership have significantly contributed to brand awareness and community outreach.

“Katrina’s exceptional dedication, creativity, and strategic vision have made a profound impact on our organization,” said Rich Weisenflue, CEO at BFAIR. “Her expanded role will enhance our fundraising efforts, enabling us to support even more individuals and families in need.”

Cardillo’s career began with @utoRevenue, where she quickly ascended to the management team and contributed to the company’s marketing and operational strategies. Following an acquisition by Dominion Enterprises, she transitioned to the corporate marketing team within the Dominion Dealer Solutions automotive division, overseeing marketing initiatives for multiple business units.

After her tenure in the corporate world, Cardillo shifted her focus to the human-service sector. Over the past 12 years, she has been dedicated to supporting nonprofit organizations in Berkshire County. She holds an MBA and a bachelor’s degree in business administration from the Massachusetts College of Liberal Arts.