BFAIR Promotes Safety, Prevention During Brain Injury Awareness Month

NORTH ADAMS — March is recognized nationwide as Brain Injury Awareness Month, a time dedicated to increasing understanding of brain injuries and promoting prevention, safety, and support for individuals and families impacted.

In the U.S., more than 5.3 million children and adults are living with a brain injury — approximately one in every 60 people. Acquired brain injuries (ABI) occur after birth and may result in physical, emotional, behavioral, and cognitive challenges. Common causes include trauma, stroke, tumors, degenerative diseases, alcohol and other toxins, and lack of oxygen to the brain.

To help promote brain health and injury prevention, BFAIR will host a free bike helmet distribution for children and adults in Berkshire County and the Pioneer Valley.

With generous support from presenting sponsor Greylock Federal Credit Union and supporting sponsor the Brain Injury Assoc. of Massachusetts, BFAIR will distribute helmets to encourage safe biking practices and reduce the risk of traumatic brain injuries.

The event will take place on Wednesday, March 18 from 10 a.m. to 2 p.m. at Greylock Federal Credit Union, 5 Cheshire Road, Pittsfield; and All Out Adventures, 297 Pleasant St., Northampton. Helmets will be distributed free of charge while supplies (150 helmets for youth ages 6-13, and 100 helmets for ages 14 and older) last.

In addition to brain injury prevention efforts, BFAIR will also participate in activities recognizing Developmental Disabilities Awareness Month, which is observed each March.

On Monday, March 23 at 6:30 p.m., BFAIR staff, supporters, and community members will gather at city halls in Pittsfield, North Adams, and Westfield for a visible show of support and inclusion. City buildings, along with BFAIR offices and program locations, will be lit orange in recognition of Developmental Disabilities Awareness Month.