Big Y Celebrates 80th Anniversary with Make-A-Wish Promotion

SPRINGFIELD — In honor of its 80th Anniversary, Big Y Foods has partnered with Make-A-Wish Massachusetts and Rhode Island, inviting customers to purchase ‘Wish Stars’ in checkout lines at all 61 Big Y World Class markets, including at 30 stores in Massachusetts.

Stars cost $1 each, and customers are welcome to write their name on their star for display in their store. Funds raised through the sale of Wish Stars in Massachusetts throughout March will help grant wishes for children with life-threatening medical conditions throughout the Big Y communities. On Thursday, March 17, Big Y will match all Wish Star purchases and any additional donations up to $8,000.

“As a local and family-owned and -operated company for 80 years, we strive to give back to the communities we serve, year after year. This year we are proud to partner with Make-A-Wish to bring joy to local children and their families through programs that involve both our employees and our customers,” said Big Y CEO Donald D’Amour. “Thanks to their efforts, we can make a difference.”

Added Charlotte Beattie, CEO of Make-A-Wish Massachusetts and Rhode Island, “support from our community is critical to our ability to give wish children the hope, strength, and joy that comes from a wish fulfilled. We are incredibly grateful to Big Y and the D’Amour family for supporting our efforts and helping to make wishes possible for children with life-threatening illnesses.”