Brick Marketing Webinar to Help Teams Refine, Improve Digital Marketing Strategies
BOSTON — Boston digital marketing agency Brick Marketing announced that it will host a free, 60-minute digital marketing webinar designed to help businesses, teams, and marketing professionals refine and strengthen their strategies for 2026.
The webinar, “Strengthen & Refine Your 2026 Digital Strategy,” will take place on Wednesday, Jan. 21 at 3 p.m. and will provide a structured framework for evaluating performance, identifying areas for improvement, and aligning efforts for greater clarity and results in the year ahead. For more information and to register, visit www.brickmarketing.com/webinars.
This session is built for organizations seeking a practical way to review their current marketing approach and ensure it supports their goals for 2026. Attendees will begin with a deep dive into how to evaluate business goals and identify the KPIs that matter most. The webinar will explain how to connect metrics with the sales cycle and how these insights inform smarter investment decisions across core marketing channels.
Participants will then explore website design, branding, and usability assessment techniques. This includes understanding whether the website experience builds trust, supports conversions, and aligns with brand expectations. The segment will highlight how to identify high-impact improvements without unnecessary redesigns or complexity.
A comprehensive review of content, SEO, and AI search performance will follow. The presentation will outline how to determine whether content communicates expertise, how search engines and AI systems interpret the brand, and where opportunities may be missed to rank, be recommended, or capture demand. As AI continues reshaping how people search and interact with information, these insights are increasingly critical.
The webinar concludes with a structured evaluation framework for social media and email marketing. Attendees will learn how to assess engagement quality, audience alignment, campaign consistency, and email performance to determine which channels deserve increased focus, which require refinement, and which may no longer support business goals.
Businesses looking to enter 2026 with a clear, informed, and actionable marketing strategy are encouraged to register.