Chic Salon Beauty Bar to Celebrate New Holyoke Location with Grand Opening

HOLYOKE — Chic Salon Beauty Bar Inc., led by husband-and-husband team José Ocaña and Josh Esteva, announced the grand opening of their newest upscale salon concept at 250 Westfield Road, Suite 3, Holyoke. This latest chapter builds on the company’s legacy as an inclusive beauty leader, following its success in Chicopee.

Before launching their first collaborative salon in 2018, Ocaña honed his craft at a former salon in Holyoke, making this return a meaningful homecoming for both owners.

Designed as a refuge where every guest feels at home, Chic Salon Beauty Bar Inc. offers a quiet, comfortable environment welcoming to the LGBTQ+ community, trans clientele, and individuals on the autism spectrum. With a reputation as the “gayest salon in Western Massachusetts,” it’s more than just a destination for services — it’s a thriving community hub founded on acceptance and respect.

Ocaña, a 20-year expert hairstylist, renowned platform artist, and international educator, partners with Esteva, a six-year esthetician whose experience spans medical technology, HIV counseling, and administrative work at CEPA. Together, they deliver a full suite of treatments — expert hair styling, vibrant coloring, waxing, intense pulsed light therapy, and signature transformations for milestone occasions like quinceañeras and weddings.

Their environment is one of education and opportunity. Through seminars at Dean Technical High School and ongoing mentorship, Ocaña invests in the next generation by hiring and empowering Dean Tech students. These efforts reinforce Chic Salon Beauty Bar’s bond with the local community and support its growth trajectory.

With continued expansion in mind, the salon is actively seeking new team members passionate about inclusivity and service excellence. Openings provide room for advancement in a positive, professional environment.

Chic Salon Beauty Bar champions an environment where every client — regardless of background, gender, or religion — can feel respected and valued. This commitment took root under the mentorship of Gloria Hunter of Classic Magic, who instilled the principles of professionalism, respect, and fostering a safe, welcoming atmosphere.

A grand opening at the new Holyoke location will be held on Monday, Feb. 23. Guests are welcome beginning at 2 p.m. to tour the space, enjoy snacks and refreshments, and take part in the festivities. The ribbon cutting will take place at 3 p.m.. The celebration will feature a live DJ, catered refreshments, and a professional photographer. Appointments are preferred to ensure the best possible experience for all guests.

“Returning to Holyoke feels like coming full circle,” Ocaña said. “My decision to bring our salon back was driven by the overwhelming sense of celebration and acceptance I experienced here.”