Elms College to Host ‘DiSC for Sales’ Workshop on Feb. 28

CHICOPEE — Elms College will host a workshop to help salespeople and business leaders maximize their effectiveness with customers on Thursday, Feb. 28 from 5:30 to 8:30 p.m. in the Faculty Dining Room in the Dooley College Center.

The three-hour “DiSC for Sales” workshop, sponsored by the college’s MBA program and the Center for Entrepreneurial Leadership (CEL), will be led by Nancy Davis, Business Development specialist at CEL.

DiSC for Sales is a model that supports people in sales roles and helps them to recognize and understand their own unique strengths and style, while also helping them build relationships with clients by learning to read each client and adapt to connect with them better. The model offers a concrete method and practical tools to help businesspeople engage with all personality styles.

During the interactive workshop, Davis, a certified DiSC facilitator, will offer educational content, examples, activities, and opportunities for sales-oriented people to recognize customer priorities, what to emphasize to customers, and strategies that work with different personality styles.

“DiSC will help you discover: are you a results person, action-oriented, a relationship builder, and/or dependable?” Davis said.

Prior to the event, participants will take an online assessment and receive a full report.

The cost to attend is $199 per person, which includes the workshop and dinner. Space is limited. Register by Friday, Feb. 15 by e-mailing cel@elms.edu. For more information, e-mail Davis at davisn@elms.edu.