Health Connector Launches Open Enrollment Education Campaign

SPRINGFIELD — Beginning at 11 a.m. today, Nov. 16, the Massachusetts Health Connector will join Caring Health Center in Springfield to launch its new Open Enrollment multi-lingual outreach and education campaign.

The event will feature leaders from the Health Connector and Caring Health Center unveiling a new multi-media campaign and community-engagement strategy to reach diverse, uninsured residents across Western Mass. It will also feature a local resident who has become insured through the program.

The campaign was developed based on feedback from area focus groups and includes an emphasis on reaching uninsured Latino residents in Western Mass.