Holyoke Mall, Holyoke Medical Center ‘Paint the Mall Pink’

HOLYOKE — Holyoke Mall has partnered with Holyoke Medical Center on “Painting the Mall Pink,” a breast-cancer-awareness initiative.

During the month of October, Holyoke Medical Center will have a table every Tuesday from 2 to 6 p.m. on the upper level near Target, with information on breast-cancer awareness, early detection, and scheduling mammograms. In addition, participating stores may show their support by showcasing pink window displays or pink display cubes, or having their employees wear pins provided by Holyoke Medical Center.

“When Holyoke Medical Center approached us with the idea, we were excited to participate in this important cause,” said Lisa Wray, marketing director for Holyoke Mall. “Customers are encouraged to take advantage of these valuable resources provided by Holyoke Medical Center and check out the various displays throughout Holyoke Mall.”