Page 30 - HealthcareNews Jan_Feb 2021

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SEND YOUR PHOTOS TO: Picture This; c/o Joseph Bednar, The Healthcare News, 1441 Main Street, Springfield, MA 01103; or e-mail bednar@healthcarenews.com Please include detailed caption material and your name and contact information.
Superheroes Saving Lives
JGS Lifecare recently unveiled its new “Superheroes Saving Lives” campaign. Created in English and Spanish, the three-month campaign features videos from Ruth’s House Assisted Living Resi- dence and Leavitt Family Jewish Home residents, who thank the staff for their heroic efforts in keeping them safe dur- ing the pandemic. The campaign slogan — “Not all superheroes wear capes. At JGS Lifecare, we wear masks” — empha- sizes the fact that healthcare workers have emerged as real-life superheroes, risking their own health every day to save the lives of residents.
Celebrating Heroes
Supporters were out bright and early one cold morn- ing recently to cheer Hillcrest Commons staffers dur- ing a shift change for their tireless efforts caring for residents through the coronavirus surge. They were also out the following day for a similar morale-boost- ing event during the afternoon shift change.
I Can See Clearly Now
Several months ago, Jackie Santana (left), a deaf woman who depends on lip reading as well as sign language, wrote about her frustrations communicating with people wearing face masks in a newsletter published by the Holyoke Com- munity College Ludlow Area Adult Learning Center, where she is a student. Inspired by Santana’s essay, Ash Aliengena (right), a literacy specialist at the center, started making masks with clear plastic windows and created a website offering free, accessible face-mask patterns, where people can “Click. Print. Cut. Trace. Go.” She has hand-sewn dozens of masks and donated them to people at the center and to public-school teachers in Holyoke.
30 WWW.HEALTHCARENEWS.COM JANUARY/FEBRUARY 2021