Local Marketing Firm Joins Area Companies to Support Rays of Hope

WEST SPRINGFIELD — Market Mentors, LLC, a full-service marketing firm in West Springfield, partnered with several local businesses for the fourth annual Pink Day celebration in October to benefit Baystate Health Foundation Rays of Hope.

A total of $8,000 was raised to present to the foundation, a nonprofit charitable organization that supports humanitarian efforts at Baystate Health’s hospitals and ancillary services. Many local businesses and organizations joined Market Mentors in supporting the Rays of Hope by hosting a Pink Day, where corporate or personal donations were made to Rays of Hope and participants wore pink to work in an effort to raise awareness for the cause. The theme for this year’s event, held Friday, Oct. 28, was “Think Pink.”

“Our clients understand the worth of corporate social-responsibility initiatives and the impact it has on the local business atmosphere,” said Market Mentors President Michelle Abdow. “Several participants have celebrated Pink Day with us in the past, and we are very excited about the newcomers. Thanks to their considerable efforts, we exceeded our goal of raising $7,500 for Rays of Hope and have been able to donate $22,000 throughout the past four years.”

Participating organizations included 94.7 WMAS; Aaron Smith, P.C.; Advanced Vein Care Center; Aesthetic Plastic & Reconstructive Surgery, P.C.; Andy’s & the Oak Shoppe; Baystate Rug & Flooring; Braman Termite and Pest Elimination; Boilard Lumber; Collins Pipe & Supply Co. Inc.; Epstein Financial Services; Excel Dryer Inc.; FLN-MAR Rubber & Plastics; Hampden Zimmerman Electric Supply Co.; iCircle Technologies; Keith G. Roy Construction; Market Mentors, LLC; MassLive; New England Dermatology and Laser Center, the Spa; New York Sound and Motion; Noonan Energy Corp.; Ondrick Natural Earth; Robinson Donovan, P.C.; Shatz, Schwartz and Fentin, P.C.; Skoler, Abbott & Presser, P.C.; the Bridge Home; Dowd Insurance Agencies; and Women’s Health Associates.

“We are proud to be able to continue our Pink Day tradition here at Market Mentors,” said Director of Account Services Amanda Moyer. “This worthy cause not only raises money for awareness, but also for the important breast-cancer research dollars, and we look forward to carrying on the tradition for years to come.”

Rays of Hope is a philanthropic initiative that was launched in 1994 to support the Baystate Health Foundation and community programs throughout Western Mass., and includes an annual walk and run, as well as Pink Day celebrations. This year’s walk and run took place Oct. 30 at Forest Park in Springfield.