OrthoLite Partners with Buffalo Groupe and Verde Brand Communications

AMHERST — OrthoLite, an industry leader in branded, high-performance, comfort footwear solutions, announced Buffalo Groupe and Verde Brand Communications as the company’s agencies of record to lead and architect brand development, creative, advertising, social media, and public relations.

After an extensive nationwide search, Amherst-based OrthoLite selected Buffalo and Verde for the agencies’ expertise and global reach. Together, Buffalo and Verde aim to elevate OrthoLite’s brand awareness by creating go-to market strategies and brand creative to support OrthoLite’s global expansion and the rollout of innovative new technologies. Buffalo and Verde also will create customized assets and content to provide further support to OrthoLite’s global organization and brand partners worldwide.

“The teams from Buffalo and Verde are the ideal collective partners to lead integrated brand strategies for OrthoLite,” said Dan Legor, global director of Marketing for OrthoLite. “Buffalo and Verde will work with us in lockstep to provide true collaboration and consistent service to our brand partners and support to our sales and production teams around the world.”

OrthoLite continues to expand its global footprint to better serve its brand partners with new operations in Spain, the domestic China market, Brazil, and India. As a vertically integrated company, OrthoLite has aligned its production facilities to locations where its brand partners’ shoes are produced.

“This is an incredible time of growth at OrthoLite, and we couldn’t be more excited to welcome the Buffalo and Verde teams to the OrthoLite family,” said John Barrett, OrthoLite president. “Since the company’s inception in 1997, our family-owned business has consistently remained committed to innovation, quality, sustainability, comfort, and performance. We are eager to unveil future product innovations, and we trust we have a strong agency partner to support our short- and long-term initaitives as well as our partners around the world.”