Performance Rehabilitation Changes Name to Attain Therapy + Fitness

EAST LONGMEADOW — Performance Rehabilitation, corporately based in East Longmeadow and with five locations in Western Mass., has changed its name to Attain Therapy + Fitness.

The change in name is intended to emphasize the company’s continuing dedication to helping clients attain their personal health and fitness goals.

Founded locally in 2001 by three therapists, the company focuses on orthopedic physical therapy, balance rehabilitation, and hand and elbow therapy within the Connecticut River Valley. In addition, the company will provide customized health and fitness programs for people wanting to lower their blood pressure, improve their cardiovascular health, increase joint mobility, cope with a disability, lose weight, or engage in a more active, healthy lifestyle.

With the new name, the company seeks to reaffirm its dedication to helping its clients attain their health and fitness goals. The company has locations in East Longmeadow, Springfield, West Springfield, Belchertown, and Wilbraham. More information is available at www.attaintf.com, and also on Facebook.

James Biron, a founding partner of Attain Therapy + Fitness and a specialist in vestibular therapy and balance training, said the company is dedicated to assisting not only those in need of physical and occupational therapy, but also those who need guidance in a fitness and wellness program from a medical professional. “We are finding that many of our clients are looking for a bridge between clinical therapy and the traditional health club or personal trainer,” he said. “They want someone with experience who understands their medical limitations and unique needs, but may not need acute rehabilitation.”

Terry Ditmar, a founding partner specializing in sports medicine, noted that Attain’s therapists and trainers provide much more than a gym for those seeking a healthier lifestyle. “Our fitness coaches have degrees in sports medicine and related fields, providing advanced fitness programs that are medically oriented and customized for each client’s special needs.”

Marylynn Jacobs, a founding partner, nationally recognized author, and certified specialist in hand and wrist therapy, reaffirmed the company’s dedication to the wellness of each client. “Our new name reflects what we do so well, helping our clients achieve their own therapeutic and fitness goals above all else, whether they are recovering from an accident, looking to achieve better performance in sports, or living with a condition or disease like diabetes,” she said.