Rocky’s Ace Hardware Customers Raise $113,930 Through Round Up for Kids

SPRINGFIELD — A few cents at the register turned into a powerful show of community support as Rocky’s Ace Hardware customers once again stepped up for children’s health. This year’s Round Up for Kids campaign raised $113,930 across Rocky’s locations, directing critical funding to Children’s Miracle Network Hospitals serving the communities where customers live and shop.

The fundraiser ran during two high-traffic periods, one in the spring and another during the late fall and holiday season, giving customers multiple opportunities to round their purchase totals up to the nearest dollar. Those small contributions added up quickly, with Baystate Children’s Hospital receiving more than $23,925 from participating Rocky’s stores in Western Mass.

“Round Up for Kids shows what happens when local communities come together around something bigger than a single transaction,” said Rocco Falcone, president of Rocky’s Ace Hardware. “Our customers understand that these hospitals are there for families on their hardest days, and they’re proud to support care that can change a child’s future.”

Eight Rocky’s locations in Western Mass. took part in the campaign. One hundred percent of the funds raised at those locations were directed to Baystate Children’s Hospital to support pediatric care, medical innovation. and family-centered services.

“This campaign continues to grow because people believe in it,” Falcone said. “Looking ahead, we’re excited to keep building on this momentum and finding new ways to support the hospitals that do so much for our communities.”