Rocky’s Ace Hardware Invites Customers to Round Up for Kids

SPRINGFIELD — This holiday season, Rocky’s Ace Hardware, one of the nation’s largest family-owned Ace Hardware dealers with 51 locations in nine states, is encouraging customers to make a big difference with small change. Through Dec. 31, shoppers can round their purchase total to the next dollar, with every penny donated to Children’s Miracle Network (CMN) hHospitals to help children receiving life-saving care.

“The healthcare professionals at Children’s Miracle Network Hospitals are nothing short of heroes,” said Rocco Falcone, president of Rocky’s Ace Hardware. “We’re proud to support their work and grateful to our customers who join us in helping kids get the best possible medical treatment, right in their local communities.”

Last year, the initiative raised more than $91,000 across all Rocky’s locations. All money raised goes to benefit local CMN hospitals, including Baystate Children’s Hospital in Springfield. Local participating Rocky’s locations include the Island Pond Road and Liberty Street stores in Springfield, as well as stores in Agawam, East Longmeadow, Ludlow, Palmer, South Hadley, and Westfield.

Donations help fund critical treatments, innovative research, pediatric equipment, financial assistance for families, and services aimed at putting the minds of children at ease during difficult hospital stays. 

“Each year, I’m moved by how generously our customers give,” Falcone added. “When we come together, we help hospitals save lives and bring hope to families who need it most. That’s what the season of giving is all about.”