Rocky’s Ace Hardware Invites Customers to ‘Round Up for Kids’ Through December

SPRINGFIELD — Rocky’s Ace Hardware is kicking off the season of giving with its “Round Up for Kids” fundraiser. Throughout the campaign, which extends through Dec. 31, customers are asked to round up their purchase total to the next dollar. The difference is donated to Children’s Miracle Network (CMN) hospitals.

“The healthcare professionals at these hospitals are doing the work of heroes,” Rocky’s Ace Hardware President Rocco Falcone said. “CMN helps more than 10 million kids each year get the best possible medical treatment.”

Last year, the initiative raised more than $41,000 across all Rocky’s locations. All money raised goes to benefit local CMN hospitals, including Baystate Children’s Hospital in Springfield. Local participating Rocky’s locations include the Island Pond Road and Liberty Street stores in Springfield, as well as the stores in Agawam, East Longmeadow, Westfield, Ludlow, Palmer, and South Hadley.

Donations help fund critical treatments, innovative research, pediatric equipment, financial assistance for families, and services aimed at putting the minds of children at ease during difficult hospital stays.

“Every year, I’m overwhelmed by the generosity of our customers,” Falcone said. “Children’s Miracle Network helps save lives. We’re looking forward to another successful season of contributing to this worthy cause.”