Rocky’s Ace Hardware Launches Annual ‘Round Up for Pets’ Fundraiser

SPRINGFIELD — Rocky’s Ace Hardware, one of the country’s largest family-owned Ace Hardware dealers with 51 locations in nine states, is once again giving shoppers a chance to support local animals in need. The annual “Round Up for Pets” fundraiser, now underway and running through Oct. 5, invites customers to round up their purchase totals to the next dollar at participating Rocky’s stores. The difference is donated directly to local animal shelters.

“We’re always amazed by the generosity of our customers,” Rocky’s Ace Hardware President and CEO Rocco Falcone II said. “This fundraiser has been a favorite for years, and it makes a real difference for the shelters that care for so many animals in our communities.”

Participating Rocky’s locations include the stores on Island Pond Road and Liberty Street in Springfield and the stores in Agawam, East Longmeadow, Westfield, Ludlow, Palmer, and South Hadley.

Local shelters that will benefit from the year’s round up include the Thomas J. O’Connor Animal Control & Adoption Center and Dakin Humane Society in Springfield, Second Chance Animal Services in East Brookfield, and Westfield Animal Control and Shelter in Westfield.

“Pets are family, and we’re proud to give customers an easy way to make a difference in the lives of animals who need it most,” Falcone said.