Rocky’s Customers Can ‘Round Up for Pets’ Through Sept. 30

SPRINGFIELD — Rocky’s Ace Hardware, one of the country’s largest family-owned Ace Hardware dealers with 50 locations in nine states, is making sure our furry friends are well taken care of this fall with its 14th annual campaign supporting animal shelters.

The Round Up for Pets fundraiser, which extends through Monday, Sept. 30, allows customers to round up their purchase total to the next dollar. Rocky’s donates the difference to local animal shelters.

“We’re overwhelmed by the generosity of our loyal customers who have enthusiastically contributed for more than a dozen years now,” Rocky’s Ace Hardware President and CEO Rocco Falcone II said. “We’re proud of the difference these donations have made at the shelters that are doing so much good for the animals.”

Participating Rocky’s locations include the stores on Island Pond Road and Liberty Street in Springfield and the stores in Agawam, East Longmeadow, Westfield, Ludlow, Palmer, and South Hadley.

Local shelters that will benefit from the year’s round-up include the Thomas J. O’Connor Animal Control & Adoption Center and Dakin Pioneer Valley Humane Society in Springfield, Second Chance Animal Services in East Brookfield, and Westfield Animal Control and Shelter in Westfield.

“We know how important pets are in the lives of our employees and customers,” Falcone said. “We are lucky to have an opportunity to help these wonderful shelters give animals in need the love and care they deserve.”