Rocky’s Selling Pink Lightbulbs to Support Cancer House of Hope

SPRINGFIELD — Rocky’s Ace Hardware is selling pink lightbulbs to raise awareness of breast cancer during October, which is Breast Cancer Awareness Month. A portion of the proceeds from sales of the pink light bulbs will be donated to the CHD Cancer House of Hope in West Springfield, which provides emotional, educational, social, and spiritual support to enhance the lives of people with cancer and those who care about them.

The pink lightbulbs have a standard screw-in base that fits typical lamps and outdoor light fixtures. They will be for sale throughout the month of October at Rocky’s Ace Hardware locations in Greater Springfield, including Agawam, East Longmeadow, Ludlow, Palmer, South Hadley, Springfield, and Westfield.

“Rocky’s Ace Hardware is happy to support the CHD Cancer House of Hope with the sale of pink light bulbs during Breast Cancer Awareness Month,” said Rocco Falcone II, President and CEO of Rocky’s Ace Hardware. “This is an important cause that affects so many, and we are happy to do our part.”

“As the days grow shorter, there’s a great opportunity to shine a light — a pink light — on Breast Cancer Awareness Month and CHD Cancer House of Hope,” said Kimberley Lee, vice president, Office of Advancement at the Center for Human Development. “We are thrilled that Rocky’s Ace Hardware has stepped up by offering pink lightbulbs to their customers and by donating a portion of proceeds to the Cancer House of Hope. That’s so important because all services offered at the house are provided at no cost to the hundreds of guests we serve each year. Cancer House of Hope is a place where people with a cancer diagnosis or their loved ones can come and not worry about an insurance card or co-payment. It’s specifically set up in a home-like setting, so it doesn’t have an institutional or medical feel at all. It feels like home. And speaking of home, that’s where I’ll be putting in my pink bulbs … at my home, right out front.”