Shriners Hospitals for Children Recognized as Brand of the Year

TAMPA, Fla. — Shriners Hospitals for Children has been named 2018 Health Nonprofit Brand of the Year, based on the Harris Poll EquiTrend Equity Score. In addition, Shriners Hospitals ranked highest in trust in its category.

The annual survey of brand equity, now in its 30th year, compares the brand health of thousands of brands from hundreds of categories, including eight for nonprofit organizations, based on consumer responses. These responses measure a range of knowledge and connections, including familiarity, quality social and environmental impact, brand momentum and attachment, and trust.

“Being chosen as the top Health Nonprofit Brand by such a respected and reliable study is truly an honor. Receiving the Harris Poll award is indicative of the tremendous dedication and commitment our employees, donors, and volunteers have for our mission of improving the lives of children every day, worldwide. The efforts of each of you are reflected in this award,” said John McCabe, executive vice president, Shriners Hospitals for Children. “Since opening our first location in 1922, Shriners Hospitals has become a world-renowned, respected, and unique healthcare system with locations in three countries that continues to put the needs and concerns of our patients first, regardless of the families’ ability to pay.”

In addition to being a leader in pediatric specialty care, especially in the areas of orthopaedics, burns, spinal-cord injury, and cleft lip and palate, Shriners Hospitals for Children is known for conducting innovative research that has added to the worldwide body of medical knowledge and led to the development of treatment techniques and protocols that are now recognized standards of care.