Springfield College Announces Enhanced Brand Strategy

SPRINGFIELD — Springfield College revealed a new brand and visual identity system designed to showcase its rich heritage, varied academic offerings, and commitment to community service. Created to help present a unified message and look, the system includes a new logo and messaging that is built on the foundation of the college’s mission. “The affirmation of our core values of educating students in spirit, mind, and body for leadership in service to others is more relevant today and more needed in today’s society than it was when we opened our doors in 1885,” said Springfield College president Mary-Beth Cooper. “The triangle in our new logo will remind us of what matters to this community.” The college partnered with the national branding agency, Ologie, for the comprehensive market research study, which began in late 2013. The end result clarified the institution’s core values and crafted a unique and compelling message that the entire college community may use moving forward. One of the key insights that emerged from the process was the college’s focus on service to others. “It is the tie that binds together all of the Springfield College programs and departments,” said Cooper. A new college logo, which includes the words ‘Springfield College’ and an inverted triangle, exemplifies the college’s Humanics philosophy, which recognizes that an individual’s emotional, intellectual, and physical lives are interconnected. The inverted equilateral triangle utilized in the new logo dates back to former Springfield College faculty member Luther H. Gulick, a pioneer in physical education and recreation in the United States, who first introduced the symbol to the college in 1891. “With such a vast and interesting history, the college must bring all of its stories together into a cohesive brand message that authentically expresses the identity of everyone and every program at Springfield College,” said Springfield College Executive Director for Marketing and Communications Stephen Roulier. The new logo and messaging will appear in enrollment marketing and advertising. An expanded and redesigned website will launch at a later date.