Statewide Campaign Calls for Continued Vigilance, Safety During COVID-19 to ‘Get Back Mass’

BOSTON — The Baker-Polito administration launched a new public-awareness effort to encourage residents to continue to stay safe and remain vigilant. The statewide campaign, “Get Back Mass,” highlights the critical steps everyone should take — wearing a mask and practicing good hygiene, keeping a safe distance, and getting tested — to protect themselves and their loved ones. The multilingual campaign will run on several platforms, including television and digital ads.

The campaign features residents from across the Commonwealth who, in their own words, draw the connection between taking precautions so that they can “get back” to the activities, people, and experiences they enjoy, like attending live sporting events and concerts, throwing their child a birthday party, going out dancing with friends, and going on a ‘real’ date. The campaign underscores the importance of taking precautions like wearing a mask so the Commonwealth can slow the spread of the virus and keep communities safe while COVID-19 remains a threat.

The Get Back Mass campaign launched with social-media messages that highlight safety tips; digital animated videos in English, Spanish, Portuguese, Haitian Creole, Chinese (simplified and traditional), and Vietnamese; and information posters that will be displayed in convenience stores. Television advertisements in English and Spanish will run on broadcast and digital channels, continuing through February. All campaign components lead to a landing page, mass.gov/getback, which highlights the three key behaviors it takes to #GetBackMass: wear a mask, keep your distance, and get tested.