Transformation Fitness WMA Opens in Williamsburg
WILLIAMSBURG — Transformation Fitness WMA, a new, locally owned fitness business offering personal training, recently launched services in Williamsburg. The business provides inclusive, personalized fitness coaching designed for individuals seeking a supportive alternative to traditional gyms.
Founded by J Oien, a NASM-certified personal trainer and registered nurse, Transformation Fitness WMA delivers evidence-based fitness programming tailored to each client’s goals, abilities, and lived experience. Services are available to residents throughout Western Mass., with options for in-person and virtual training.
“People in the hilltowns of Western Massachusetts deserve access to personal training that feels safe, affirming, and sustainable,” Oien said. “Transformation Fitness WMA was created to support real people with real goals, whether that’s building strength, improving mobility, or reconnecting with movement.”
Before launching Transformation Fitness WMA, Oien’s own fitness journey began during nursing school and evolved through athletic pursuits including a half-marathon, strength training to correct muscle imbalances, CrossFit, and powerlifting competitions. Oien also navigated returning to movement safely after a major surgical transition, an experience that shaped their commitment to safe, affirming coaching for all bodies — especially for transgender and gender-diverse clients seeking an inclusive training environment.
Oien’s philosophy emphasizes setting exciting, specific, measurable, attainable goals rather than vague aspirations; treating every body as a ‘gym body’ and challenging harmful fitness norms; prioritizing movement that builds confidence, capability, and safety; and providing nutrition guidance focused on fueling goals, not moralizing food.
Transformation Fitness WMA offers one-on-one personal training in-person in Haydenville; small group fitness classes in Williamsburg and remotely from anywhere in the U.S.: virtual personal training (synchronous or asynchronous) from anywhere in the U.S.; and individualized programming with weekly coaching check-ins.
Training sessions are held in private studio spaces, providing a comfortable environment for clients who may feel intimidated or underserved by conventional gym settings.
For more information about services, pricing, and class times, visit transfitwma.com.