Westbank Adds New Suite Of Investment, Insurance Products

WEST SPRINGFIELD — Westbank recently announced the addition of investment, insurance, and financial planning services through an exclusive broker-dealer affiliation with Infinex Financial Group.

The list of investment products and services to be offered includes stocks, bonds, mutual funds, 401(k) plans, individual retirement accounts, annuities, and insurance products.

The new products will be marketed under the brand name of ‘Westco Financial Services’ and will be sold by licensed investment representatives of Infinex located at the Bank’s main office in West Springfield, and its Ludlow branch office.

Westbank President and Chief Executive Officer Donald R. Chase called the new product offerings a welcome addition to Westbank’s existing product line.
“We are pleased to offer our customers access to a broad range of investment, financial planning and insurance products,” said Chase. “This move is a major step toward our goal of strengthening existing customer relationships and attracting new customers to the Bank. We want to be their financial partner at every stage of life.”

Westbank has hired two licensed investment representatives, both of whom have extensive experience selling financial products and services and who live in the same communities where the services will be offered.