HCN News & Notes

AFC Doctors Express Rebrands as AFC Urgent Care

WEST SPRINGFIELD — AFC Urgent Care, the largest independent urgent-care provider in the Commonwealth, announced it has retired the Doctors Express name within the Northeast region. This rebranding comes more than three years after American Family Care (AFC) acquired the Doctors Express franchise system. The nationwide rebrand as AFC Urgent Care started in the fall of 2015 at locations in the Southeast and Southwest.

“Our name will change, but everything else that you trust is staying the same,” said Jim Brennan, CEO of Medvest LLC, the master developer of the AFC Urgent Care franchise within Massachusetts, Maine, New Hampshire, and Vermont. “AFC Urgent Care has the same local owners, great doctors and staff, same insurance co-pays, and quality, convenient healthcare our community has come to expect.”

Several new franchise locations have already opened with the AFC masthead throughout the nation, including clinics as close as Fairfield, Conn. All the company’s franchise locations in the future will be opened as AFC clinics, and all existing clinics will be rebranded on a rolling basis throughout the end of 2016.

“There is real power to our operation,” said Medvest LLC President Rick Crews. “Local ownership combined with the support of a national franchise is helping to redefine how care is delivered in our fragmented healthcare landscape that lacks brand names eliciting patient trust. AFC conducted extensive focus groups that assured patients want reassurance they will see the same friendly doctors and staff, the same insurance plans and co-pays will be accepted, and that the franchise clinics will continue to be locally owned and operated. As a national brand, AFC has validated our patients’ wishes, which means this rebrand adds support without taking anything away.”