End of an Era
Jane Albert, senior vice president and chief consumer officer at Baystate Health, will retire on July 1, following 20 years of service with the system.
Albert joined Baystate Health in 2002 as manager of Medical Practices Marketing and developed the first marketing plan to integrate legacy physician groups into the organization known today as Baystate Medical Practices (BMP). She then expanded her scope as manager of Corporate Marketing for the whole health system.
She went on to deepen her focus on the external environment in subsequent roles in Public Affairs, Strategic Communications, and Community Relations. Albert then returned to BMP to stand up its first Office of Physician Referral Services, with a focus on improving access to care. She was recruited back to the system level with a promotion to vice president of Philanthropy and executive director of Baystate Health Foundation (BHF).
During four years at the foundation, she developed a comprehensive strategic plan that led to a more balanced portfolio of events, major gifts, and planned giving, all tracked by a dashboard of performance metrics. Her work led to significant growth in overall giving and greater diversification of BHF’s philanthropic activities. She was promoted again in 2017 to senior vice president of Marketing, Communications and External Relations, a role which included the areas of BHF and Government & Community Relations.
She brought in experienced leaders for all three areas and oversaw dramatic growth across all her areas of responsibility. Key activities included the “Advancing Care. Enhancing Lives” brand campaign, the growth of more broad and sophisticated governmental advocacy efforts, and continued growth in philanthropy.
During the pandemic, Albert’s scope was enlarged yet again to her current role. She collaborated with other members of the President’s Cabinet to develop the health system’s 2025 Consumer Strategy with a focus on access to care, a new digital platform, and the importance of recognizing the unique needs of individual patients and families.
“Throughout her 20 years with Baystate Health and across her multiple and varied roles, Jane has shown an unwavering commitment to our mission of improving the health of our communities every day,” said Dr. Mark Keroack, president and CEO of Baystate Health. “She has helped us see that this mission entails recognizing and respecting the uniqueness of every individual, listening to diverse voices in the community, and elevating the experience of patient care to a level on par with our other goals of safety and quality. I will miss the energy and passion with which she advanced these worthy goals, and I will honor her time with us by pursuing the road map she has left for us with vigor.”