Big Y Donates More Than $215,000 to Local Breast-cancer Support Groups

SPRINGFIELD — In order to raise awareness and funds for breast cancer, all Big Y supermarkets donated proceeds from their October initiative “Partners of Hope” to 29 breast-cancer treatment and support organizations throughout Massachusetts and Connecticut. During the month-long campaign, Big Y raised $215,742.

The 29 recipients included eight organizations in Western Mass.: Protect our Breasts in Amherst; the Pink Way in Ludlow; Survivor Journeys in Longmeadow; Cancer Connection and Cooley Dickinson Hospital, both in Northampton; Berkshire Medical Center in Pittsfield; and Baystate Health Foundation/Rays of Hope and Mercy Medical Center, both in Springfield.

Big Y donated a portion of the proceeds from both the Floral and Produce departments during October, and 5 cents for each Big Y, Top Care, Full Circle, Simply Done, Paws Happy Life, Pure Harmony, @Ease, Tippy Toes, and Culinary Tours brand products purchased between Oct. 4 and Oct. 10 (excluding random-weight items). The Big Y Butcher Shops also donated 10 cents from every pound of all-natural angus beef and Big Y Smart Chicken sold during the entire month of October. Big Y Pharmacy & Wellness Center donated $5 for every flu shot given. Every store promoted Partners of Hope pink ribbons for $1 for the month of October as a way of generating additional proceeds for local breast-cancer organizations throughout the two states.

In addition, Big Y’s dietitian team, Carrie Taylor and Andrea Luttrell, devoted a portion of their fall newsletter to cancer prevention.

According to Big Y CEO Charles D’Amour, “breast cancer affects thousands of women and men each year. Through our Partners of Hope campaign, we want to not only promote breast-cancer awareness but also save lives through early detection and care.”

Since 2007, Big Y has raised more than $2 million to support local breast-cancer initiatives.