DPH Launches New Public-awareness Campaign Around Quitting Smoking

BOSTON — The Massachusetts Department of Public Health (DPH) announced the launch of Take the First Step, a campaign to help adults quit smoking, vaping, or using other tobacco or nicotine products. The campaign encourages residents considering quitting tobacco or nicotine products to take the first step by calling the Massachusetts Quitline (800-QUIT-NOW) or visiting mass.gov/quitting.

“DPH has a long history of smoking-cessation programs aimed at reducing access to and the influence of tobacco and vaping products in our communities,” acting Public Health Commissioner Margret Cooke said. “Making the decision to quit smoking can be overwhelming. This program provides a pathway of support and resources for residents who want to stop using tobacco and nicotine products. It’s never too late to quit.”

The Take the First Step public-awareness campaign will run on TV, radio, social and digital media, on billboards, and in print ads in select cities and towns across the Commonwealth in English and Spanish.

Residents who enroll in the Quitline program have access to specially trained coaches who work with them to develop individualized plans and provide ongoing support. The program is free and has helped many residents quit for good. Residents can also enroll and receive coaching services online via e-chat. Medically eligible residents (age 18 and older) may get eight weeks of free quit medicines (patches, gums, lozenges) after talking with a quit coach.