HOLYOKE — The Holyoke Medical Center provider affiliate, Western Mass Physician Associates announced it is changing the name to Holyoke Medical Group as of Oct. 1.
Four years after launching a new organization-wide logo and rebranding campaign, the Holyoke Medical Center and Valley Health Systems leadership recognize the disconnect still perceived by patients between Holyoke Medical Center and Western Mass Physician Associates.
“The name change will allow for the organization to have stronger brand awareness in the community,” said Spiros Hatiras, president and CEO of Holyoke Medical Center and Valley Health Systems. “The new name also releases the belief that all clinicians are doctors. The future success of healthcare relies not only on our excellent physicians, but on the growing number of mid-level providers, such as nurse practitioners and physician assistants, expertly qualified to care for our community.”
Holyoke Medical Group consists of two primary-care provider offices, a family medicine office, a pediatric office, and three women’s services offices with ob/gyn and certified nurse midwife care. Each office location is accepting new patients.