| BOSTON – Gov. Mitt Romney, Senate President Robert E. Travaglini and Speaker of the House Salvatore DiMasi recently kicked off a statewide public awareness campaign Every Body Move! as part of an ongoing initiative that will increase awareness about the importance of living a healthy lifestyle by participating in physical fitness and sports programs.
The campaign, launched in May in recognition of National Physical Fitness and Sports Month, is designed to get Massachusetts residents moving, where any physical activity is a victory.
“The more you move, the better you feel,” said Gov. Mitt Romney. “A little fun fitness goes a long way towards ensuring a healthier and more fulfilling life. And a healthier Massachusetts is good news for all of us.”
Developed by the Mass. Governors Committee on Physical Fitness & Sports, the campaign highlights everyday activities and movements that enhance overall health and well-being.
The campaign was designed to help increase the visibility of programs that are already in place and create awareness in areas where none exist, providing all citizens with resources for living a healthier lifestyle.
The multi-media campaign will utilize television, radio, and print advertising as well as signage in each of the professional sports arenas and stadiums, and on/in the MBTA platforms, trains, and buses. The campaign’s Web site at www.everybodymove.org will offer information on the benefits of exercise, recommend activities, and promote existing sports, health, and fitness programs available in Massachusetts.
On June 16, the committee will hold its inaugural fundraiser, Stars & Strikes, a celebrity bowling tournament hosted by Larry Lucchino of the Boston Red Sox, Jonathan Kraft of the New England Patriots and New England Revolution, Wyc Grousbeck of the Boston Celtics, and Charlie Jacobs of the Boston Bruins. The attendees will also include athletes, coaches and management from each of the areas professional sports teams as well as local and national celebrities.
Later this summer, the committee will launch a membership-driven outreach initiative targeting 8-14 year olds, the most inactive and impressionable segment of the population. A cornerstone of this initiative will be a fitness challenge where individual and groups of children can join an online fitness community and earn rewards for their fitness and sports related activities. This initiative will serve to complement and raise awareness for a variety of existing health and fitness programs, and offer programming where it currently does not exist. |
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