Video of Children Caroling at Baystate Children’s Hospital Goes Viral

SPRINGFIELD — A video posted on Facebook recently has already received over 13,000 views and helped raise more than $16,000 for Baystate Children’s Hospital.

The short video follows a group of local children who wanted to bring some holiday cheer to the patients of Baystate Children’s Hospital. When the kids learned how some families couldn’t be home for the holidays, they figured they could bring the spirit of the season to them.

Robert Charles Photography and Ryan James Videography teamed up to help capture the visit. The resulting video has helped raise $16,173 for Baystate Children’s Hospital. The video debuted live on air with the Kellogg Krew at 94.7 WMAS on Dec. 16. The response was immediate. Before the interview was over, hundreds of people had already logged on to watch the video and begin making comments.

Robert Charles Photography, a portrait and commercial studio, holds an annual fund-raiser for Baystate Children’s Hospital. To date, it has been able to donate more than $80,000. The company hopes the video will help its get its total above $100,000 by the end of 2015.

The studio offers a special holiday package in exchange for a $79 donation; 100{06cf2b9696b159f874511d23dbc893eb1ac83014175ed30550cfff22781411e5} of the proceeds benefit Baystate Children’s Hospital. The package includes a portrait session (to be photographed in 2016), an 8×10 signature print, and social-media images. The retail value is more than $300. For those looking to make a donation of a different amount, a link associated with the video allows viewers to make donations of any value.

“This time of year is about coming together as a community and helping those in need. Our hope is that the video will inspire viewers to consider making a small donation to help support the families of Baystate Children’s Hospital during the holiday season,” said Edward Zemba, president of Robert Charles Photography.

To view the video, visit www.rcpfamilies.com. For more information about the fund-raiser, call (413) 525-4263.