HCN News & Notes

Baystate Names Jane Albert to Senior Leadership Role

SPRINGFIELD — Jane Albert has been promoted to the position of senior vice president for Marketing, Communications & External Relations at Baystate Health. She will report to Dr. Mark Keroack, president and CEO of Baystate Health, and serve as a member of the president’s cabinet. She will oversee the functions of marketing and digital strategy, government and public relations, community relations and public health, communications, and philanthropy.

“Jane has been a trusted Baystate Health leader for 15 years in roles that have progressively increased in responsibility and scope. She has a breadth and depth of career experiences and skills that make her ideal for this senior leadership role,” Keroack said.

When she joined Baystate Health as manager of Medical Practices Marketing, she presented the first marketing plan to integrate two legacy medical groups to become one organization as Baystate Medical Practices. She then served as manager of Corporate Marketing, overseeing Baystate Health’s marketing efforts, loyalty programs, and events, and developing marketing priorities based on the strategic objectives of the organization.

Albert was promoted to director of Public Affairs & Internal Communications, developing metrics for the measurement of media activities while strategically building the community presence of Baystate Health and its entities. She then returned to Baystate Medical Practices, successfully launching the organization’s first physician referral office.

Over the last four years, Albert has served as vice president of Philanthropy for Baystate Health and executive director of the Baystate Health Foundation. Among her accomplishments, she led the transformation of the foundation to diversify philanthropic support in alignment with a newly developed strategic plan and recently oversaw the completion of a $5 million capital campaign for the new surgical center at Baystate Franklin Medical Center in Greenfield.

“In all of her roles, Jane has helped advance the work of her teams by developing priorities that align with the mission and strategic objectives of the organization. She is a positive ambassador for our health system and has always been a driving force behind providing honest, timely communications to our constituents,” Keroack said. “She is an incredible contributor to Baystate Health on many fronts, and her energy, enthusiasm, and affection for our organization will serve her well in her new role.”

Before joining Baystate Health, Albert served as vice president of Advancement and Marketing at Western New England College, with responsibility for national and regional marketing efforts and philanthropic efforts focused on engaging alumni, businesses, and foundations in support of the university. She holds an MBA from Babson College and a BBA in accounting from UMass Amherst.

Active in the community, she has held leadership positions on many boards, including Spirit of Springfield, the National Conference for Community and Justice, the Jewish Community Center, Rotary Club, and chambers of commerce. She has been recognized as Woman of the Year by the Springfield Women’s Commission and as a Paul Harris Fellow by Rotary Club International.