GREAT BARRINGTON — Community Health Programs (CHP) has named Elizabeth “Betsy” Strickler as chief communications officer for the CHP county-wide health and medical network. In this role, she will lead strategic marketing, communication, and fundraising initiatives for the organization.
Strickler has worked for Berkshire-region nonprofit and for-profit organizations, focusing on strategic planning and marketing, brand management, and external relations.
“Betsy is a great addition to the Community Health Programs’ organization as we expand our marketing, outreach, and fundraising initiatives throughout the Berkshires,” said CHP CEO Lia Spiliotes. “As we continue to strengthen the unique CHP brand of healthcare throughout the Berkshires, Betsy brings the tools to make it happen.”
Strickler was most recently director of external relations for Kripalu Center for Yoga & Health in Stockbridge. She previously worked as director of Admission at Darrow School and as director of Sales and Marketing at Jiminy Peak Mountain Resort. Earlier, she worked as an account executive at Winstanley Partners, a Lenox-based advertising agency. She also worked in the education sector at Miss Hall’s School in Pittsfield, Northfield Mount Hermon, and the University of New England in Biddeford, Maine.
Strickler is a graduate of Hood College in Frederick, Md., where she earned her bachelor’s degree in political science. She is also a graduate of the Berkshire Leadership Program.
She currently serves on the board of 1Berkshire and on the steering committee for the Berkshire Initiative for Growth. She is past chair of the Berkshire Visitors Bureau and a past steering committee member of the Berkshire Leadership Program and Girl Scouts of Western Massachusetts.