SPRINGFIELD — For the second time in the award’s history, the Advertising Club of Western Massachusetts’ trustees of the Order of William Pynchon have Pynchon Medal recipients amidst a global pandemic.
“For more than 100 years, including during the 1918 flu pandemic, the Ad Club has recognized those who have made an outstanding impact on our communities,” said Scott Whitney, chairman of the Pynchon trustees. “We believe it is even more appropriate to celebrate their generosity and community spirit during times of crisis and unrest. This year’s recipients exemplify the very best we can be as neighbors and leaders in our respective communities.”
Slated to receive the Advertising Club’s Pynchon Medal at an October 2021 event are two local residents. Elizabeth Wills-O’Gilvie is a longtime community activist for good nutrition and healthy eating, and a tireless advocate for Gardening the Community and the Springfield Food Policy Council, to name just a few initiatives she supports. Janine Fondon serves as co-founder of Unity First, a distributor of diversity-related e-news, chair of the undergraduate Communications department at Bay Path University, and a writer, communicator, and professor focused on amplifying the diverse voices throughout the Pioneer Valley and around the U.S. through inclusion and equity initiatives.
This year’s recipients were chosen from a pool of nominations for the award received earlier this year by the Advertising Club. All nominees are researched by the trustees, who then deliberate before selecting final recipients. All Pynchon medalists are chosen by unanimous decision of the Pynchon trustees, who are the current and five past presidents of the Advertising Club. Pynchon trustees for 2020 are Jillian Gould, Teresa Utt, David Cecchi, Mary Shea, Scott Whitney, and current Advertising Club President Brenda McGiverin.
The official presentation of the Pynchon Medal and celebration will take place in the fall of 2021 in concert with the following year’s recipients. When confirmed, event details and ticket information will be available at adclubwm.org or by calling (413) 342-0533.