Dakin Humane Society Names Samantha Novak Associate Director of Marketing

SPRINGFIELD — Dakin Humane Society named Samantha Novak associate director of Marketing, according to Director of Development and Marketing Molly Biechele.

Novak will provide overall marketing, communications, and public relations strategy for the organization, with a specific emphasis on fostering and stewarding corporate and local partnerships. She will implement vision, priorities, and standards for all marketing activity, ensuring alignment across content, digital, design, public relations, and development efforts. In addition, she will be responsible for translating organizational goals into integrated, measurable marketing strategies that elevate brand awareness, community engagement, partnerships, and revenue.

“Sam brings an exceptional combination of strategic marketing expertise, relationship-building skills, and passion for mission-driven work to Dakin Humane Society,” Biechele said. “We are thrilled to welcome her to the Dakin team.”

Prior to joining Dakin, Novak was a senior marketing automation manager for Blackbaud, where she developed targeted nurture engagement programs for fundraising, grantmaking, and data intelligence product audiences; shaped marketing strategy; and executed campaigns.

She also served as a marketing specialist for Performance Food Group of Springfield, where she led negotiations with broker/vendor representatives and managed the end-to-end fulfillment process and implemented campaigns.

Novak has a certificate of nonprofit board education for corporate employees and is a root cause analysis practitioner. She earned a bachelor’s degree in marketing from Bay Path College.