LONGMEADOW — Jewish Geriatric Services Inc. (JGS) is moving forward with a new, high-profile 2005 annual campaign designed to significantly raise awareness of the critical need for community support and increase giving in the face of today’s fiscal challenges for providers of eldercare services.
The new campaign is called “Stand By Me,” a theme developed by Executive Committee member Edward Borowsky. who has brought much creativity and support to its promotional elements.
Stephen Krevalin, managing partner for the Springfield-based law firm Bacon & Wilson, P.C. and long-time supporter and past chairman for JGS, has been named chair of the ‘Stand By Me’ campaign.
According to Michael Frankel, JGS chairman, the delivery of quality programs and services has, over the years, become far more difficult in the wake of escalating health care costs, increasing reimbursement shortfalls, and skyrocketing overhead expenses. “As JGS and our subsidiaries are forced to manage significant annual shortfalls, we must turn to our supportive community to help us to continue to meet the daily needs of those we serve,” he said. “Community support will further allow us to continue to provide the complement of programs and services that have made us the health care system of choice for so many people — for so many years.”
Frankel noted that Krevalin has distinguished himself as a visionary leader and supporter of the initiatives of JGS, particularly in having served two terms as JGS chairman of the Board of Directors from 1996 through 2000. “More recently, he has brought his energy, enthusiasm, and dedication to our Development Task Force,” Frankel noted.
The JGS ‘Stand By Me’ 2005 Annual Campaign kicks off in November, with direct mail and personal appeals for board, corporate, and community support, along with a series of print and television advertisements, posters and other materials.
For more information about the JGS “Stand By Me” 2005 Annual Campaign call (413) 567-3949, extension 1612.