Spectrum Launches Virtual American Sign Language Service in Chicopee Store

CHICOPEE — Spectrum is bringing its virtual American Sign Language (ASL) interpretation service to Chicopee. The service connects deaf customers and Spectrum store specialists through a live ASL interpreter, enabling real-time communication in store. Available in select locations across the country, the service is expanding to reach more than 90 Spectrum stores by the end of the year. In Chicopee, the virtual ASL interpretation service is now available at the 591 Memorial Dr. store.

For many deaf customers, a simple store visit can mean relying on handwritten notes or typing messages back and forth. At participating Spectrum stores, customers can scan a QR code using their personal device to connect instantly with a live ASL interpreter, enabling a natural, real-time conversation about Spectrum products, services, billing questions, or account updates.

“Our goal is simple: when someone walks into a Spectrum store, they should feel supported,” said Peter Brown, group vice president, Agency and Accessibility, for Spectrum. “Delivering great service means designing experiences that work for all of our customers and reflect the care and attention they expect from us.”

Spectrum first launched a successful pilot of the virtual ASL interpreting service in Rochester, N.Y. in 2024 and expanded to Austin, Texas; Los Angeles; and New York City in 2025. In 2026, Spectrum is bringing virtual ASL interpretation to 34 additional towns and cities across Spectrum’s service area, focused on communities with strong deaf populations.