Big Y Kicks Off 2024 Partners of Hope Breast Cancer Awareness Campaign

SPRINGFIELD — Big Y has kicked off its annual Partners of Hope campaign. Each October, the initiative helps raise awareness and funds for breast cancer research and treatment.

The Partners of Hope campaign enables Big Y to give much-needed assistance to local breast cancer organizations, hospitals, and medical centers. In 2023, the campaign raised more than $40,000. In addition, Big Y matches the donations made each year.

To participate, customers can purchase a Partners of Hope ribbon for $1 when checking out at any Big Y location or donate directly by clicking here, now through Oct. 23. All proceeds from Big Y’s Partners of Hope Campaign are donated to 33 local breast cancer support groups throughout Massachusetts and Connecticut.

Since 2007, the initiative has raised more than $2.7 million. In addition, many products have special pink packaging, indicating that the product manufacturers will be donating a portion of their proceeds to breast cancer research and education throughout Breast Cancer Awareness Month.

“Breast cancer affects thousands of people in our community each year,” Big Y President and CEO Michael D’Amour said. “The purpose of our Partners of Hope campaign is to raise awareness about education and early detection, and help provide vital resources to empower individuals in their journey. We invite everyone to join us in this important fight.”